Your privacy is important to us, and we take our responsibility of caring for it seriously. This policy describes what information Meltdown Interactive Media Limited collects when you use the mobile, online and downloadable products and services ("products") offered by Meltdown Interactive Media Limited. By using our products, you consent to this policy.
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The information we collect depends on what products you use and how you use them. The controller of the personal information collected is Meltdown Interactive Media Limited, Level 5, 110 Symonds St, Auckland 1010, New Zealand.
A. Information You Give Us Directly
We collect information you provide us, including:
When you participate in social features (such as chat), the information that you disclose is public information. We may store and access it, and it may be read, copied, collected or used by other users without your consent. Please make sure your privacy settings reflect your preferences.
B. Other Information We Collect When You Use Our Products
We collect other information automatically when you use our products, including:
We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5) and application data caches.
C. Information Provided to Us by Third Parties
PlayStation®3 & PlayStation®4 Computer Entertainment Systems. By signing up to play our products on a PlayStation®3 or PlayStation®4 computer entertainment system, you agree your Sony Entertainment Network account information will be provided to Meltdown Interactive Media Limited so we can establish an Meltdown Interactive Media Limited Account for you. You need an Meltdown Interactive Media Limited Account to play Meltdown Interactive Media Limited's products online. From Sony, we receive information including your name, email address, Online ID, your country, state or province, language and date of birth. We do not receive your credit card number or other financial information.
Xbox Live. By signing up to play our products on Microsoft's Xbox Live Service, you agree that Microsoft may provide us with your Microsoft user account information so we can establish an Meltdown Interactive Media Limited Account for you. You need an Meltdown Interactive Media Limited Account to play Meltdown Interactive Media Limited's products online. From Microsoft, we receive information including your Gamertag, email address, state or province, country, language and age. We do not receive your credit card number or other financial information.
Desktop and Mobile Platforms. If you play or purchase our games on your desktop, mobile device and/or tablet, we receive information about you from the app stores and other mobile platform providers. This information includes your username and/or device ID and the fact that you made a purchase, for instance, but does not include any sensitive or financial information. Some of our mobile or desktop platforms also may send information to us that you authorize them to provide. Our mobile or desktop products also may request additional personal information from you, such as push notification tokens, your precise location or contact list, and we will collect this information only if you give us your explicit consent.
Other Third Parties
We may receive information from third parties, like Facebook, Game Center or GameSparks, when you use these services in connection with our products. We may also receive information about you when other players choose to share their contact lists with us.
We also may receive information from third parties to supplement the information we receive from you. We use information from these companies primarily to help us deliver relevant advertising to you. We also may use similar services, for instance, to help us understand your approximate geolocation via your IP address for tax purposes, or to customize certain services to your location.
We collect some information from you when you provide it to us directly, such as via an online form or when you talk with our customer experience team. We and third parties also use certain technologies described below to collect information to deliver excellent experiences.
A. Cookies and Similar Technologies
We use other technologies for similar purposes as a cookie. We use pixels or clear GIFs to collect information about your use of our products and your response to our marketing emails. We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our products, troubleshoot technical problems, detect and prevent fraud and enforce our User Agreement. Other examples include HTML 5 cookies, Silverlight Application Storage, device fingerprints and "flash cookies." If you want to remove flash cookies or prevent them from being placed, adjust your preferences in the Macromedia Website Privacy Settings Panel at http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager06.html. We currently do not respond to Do Not Track (DNT) signals. We may adopt a DNT standard if one is established. In the meantime, you may opt out of certain types of tracking, including certain analytics and tailored advertising by changing your cookie settings.
We also use Analytics, Advertising, Anti-Cheat and Anti-Fraud technologies in our products that utilize the same cookies and similar mechanisms. These technologies are described below.
B. Analytics Technologies
We use third party game servers and internal and third party analytic technologies to collect information about how you use our products, your computer or device and the health of our products.
For instance, Meltdown Interactive Media Limited may collect and store data from your computer or device when you use our products. This information includes technical and related information about your computer or device and operating system (such as IP Address and device ID), information about your feature usage, gameplay and usage statistics, system interactions and peripheral hardware for purposes described in section 3, below. If you play a game offline, this data will be stored on your device and transmitted to Meltdown Interactive Media Limited when your device connects to the Internet. If you participate in online services, Meltdown Interactive Media Limited also may collect, use, store, transmit and publicly display statistical data regarding game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.
Third party analytics services and game servers integrated into our products may combine the information they collect in connection with Meltdown Interactive Media Limited's services with information they have independently collected over time and across different websites. Many of these companies collect and use information under their own privacy policies. A representative list of third party analytics companies that operate in our products can be found at privacyappendix.ea.com.
C. Ad Serving Technologies
These technologies collect and use information so we can serve appropriate advertising to you and help track results and measure effectiveness. In addition to identifiers, this information includes:
Third party advertising companies may combine the information collected in the context of delivering an ad to you via our Products and Services with other information they have independently collected over time and across different websites. Many of these companies collect and use information under their own privacy policies.
To learn more about some of these ad networks' practices, or to opt out of third party targeted advertising, you can visit www.networkadvertising.org, http://www.aboutads.info/choices/, http://youradchoices.ca/, or http://www.youronlinechoices.eu. Note that opting out does not mean you won't see ads; it just means that the advertising you see may be less relevant to your interests.
D. Anti-Cheat and Fraud Prevention Technologies
We use your personal and non-personal information, both individually and combined together, in the following ways:
To operate our business and personalize your game experience including to:
To provide you support, including to:
To personalize our communications with you, including to:
We do not share personal information that directly identifies you (such as your name, e-mail or postal address) with independent third parties without your consent, unless it is either required by law or we determine that disclosure is reasonably necessary to enforce our rights, property or operations or to protect our players or third parties. We may share anonymous or aggregated information, or other data that does not directly identify you, with third parties, for instance your persona on leaderboards or to show trends about use of our products.
We employ third parties located in and outside of your country of residence to collect or process personal information on our behalf for various reasons, such as conducting market surveys, facilitating credit card processing, or sending emails. When our third party agents or service providers collect or receive personal information, we require that they use the data only on our behalf and for purposes consistent with this policy.
We do not knowingly disclose personal information about children under 18 years of age to independent third parties even with consent.
However, in the event of a reorganization, divestiture, merger, sale or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law.
We do not control information sent from your browser to third parties, such as advertising networks and analytics companies that receive information in the normal course of your Internet activity. When third party technologies or social tools are integrated into our products, those third parties may collect information when you use our products. An example is the Facebook "Like" button.
Security of our players' information is a priority at Meltdown Interactive Media Limited, and we take a range of measures to help protect it, including encryption of sensitive financial information. Even so, no security measure is 100% perfect. This means we cannot guarantee the security of your information and do not assume any responsibility for the unauthorized use or access to your information under our control.
Protecting children's privacy online is extremely important to Meltdown Interactive Media Limited. Many Meltdown Interactive Media Limited online or mobile products and services are intended for general audiences and do not knowingly collect any personal information from children. When users identify themselves as being children (i.e. under the age of 13 or under the minimum age in the relevant territory), consistent with applicable law we will: (1) not provide a path for them to input personal information, (2) collect certain information for limited purposes only (consistent with applicable law), (3) block or restrict the child from accessing relevant services (such as chat functionality); and/or (4) obtain consent from parents for the collection, use, and sharing of their children's personal information.
Through our mobile applications your child will be able to receive local in-app notifications, which do not collect any personal information.
Please note that if you grant consent for your child to use Meltdown Interactive Media Limited's online or mobile products and services, this may include such general audience communication services as email, instant messaging, and online groups, and your child will be able to communicate with, and disclose personal information to, other users of all ages.
If you are a parent and wish to revoke your previously provided consent, review information collected from your child or have that information deleted, please contact email@example.com.
Under no circumstances do we condition a child's participation in an activity—like contests—on the child's disclosure of more personal information than is reasonably necessary to participate in the activity. On certain sites, we may not permit children to participate at all regardless of consent.
We give you meaningful choices when it comes to important uses and collection of information. For example, you can update your account information and preferences, choose to opt in or out of Meltdown Interactive Media Limited marketing emails and choose whether to share your information with select Meltdown Interactive Media Limited partners. If you would like to opt out at any time after granting approval, please contact firstname.lastname@example.org.
You may deactivate your Meltdown Interactive Media Limited Account or delete the personal information associated with your account by contacting email@example.com. If you do so, you will no longer have access to the Meltdown Interactive Media Limited games or services associated with your account. Note that Meltdown Interactive Media Limited may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our products. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you services, create and improve our products, comply with the law, and to run our business.
You can access the personal information we hold about you. To request access, send us an email at firstname.lastname@example.org headed "Subject Access Request". Before we process any request, we may ask you for certain personal information in order to verify your identity and we may request payment where allowed by law. Where permitted by local law, we may reject requests that are unreasonable or impractical. We will respond to your requests in a reasonable timeframe.
You also may adjust your browser settings to block certain online tracking, such as cookies.
We may update this policy from time to time, so please review it frequently. Your continued use of our products means you accept the changes. Once you accept this policy, we will not enforce future changes we deem in good faith to be material absent your express agreement to the changed terms. If you are asked to affirmatively accept material changes to this policy and you decline to do so, you may not be able to continue to use the product provided.